The BeMore Campaign, developed by The Family Partnership, is a culturally competent model to engage African American men to teach young men and boys about healthy relationships to break the cycle of domestic violence.


TEACH our children about healthy relationships and together we can BREAK the cycle of domestic violence” – BeMore

The BeMore Campaign will mobilize men and boys to create public messages and implement activities that resonate with males in their community, in efforts to help redefine masculinity and promote healthy nonviolent relationships. Additionally, our hopes are that the BeMore Campaign will also help change women’s expectations for family relationships, which further reinforces a healthy environment of support for nonviolent interactions in families throughout our community.

The goals of the BeMore Campaign are:
  • Skills Development: Increase men’s knowledge and skills to provide guidance to young men in supporting and sustaining violence-free relationships.
  • Leadership Development: Mobilize men and boys to create public messages that help redefine masculinity and increase the number of men who are taking an active role in the promotion of healthy and safe relationships.
  • Community Solutions: Increase the experience and awareness of the African American community that effective solutions can come from an organized group of individuals with vision, skills, and intentionality.
Men and boys exposed to the BeMore Campaign will directly benefit from the following:
  • Increased knowledge about healthy, nonviolent relationships
  • Increased number of men who are taking an active role in the promotion of healthy and safe relationships with youth in our communities
  • Opportunities for man and boys to engage in creating BeMore messages for use in events and various public/social media formats
  • Increased knowledge amongst male leaders of how to incorporate BeMore messages into their youth work
  • Increased peer and social support
  • Safer communities for both men and women

BeMore Campaign staff provides customized focus groups, education and training directed towards African American men and boys in both school and community settings on the following topics:

  • Healthy non-violent Relationships
  • Teen Dating Violence
  • Engaging Men and young men to end violence against women and girls
BeMore Inter-generational Mentoring Project

Implement a BeMore Inter-generational Mentoring Project in which African-American men ages 25-55+ partner with young men of ages 18-25, to lead Action Teams implementing innovative engagement strategies reaching influencing younger men and boys with domestic/dating violence prevention messages. This is part of increasing the reach and sustainability of the BeMore intervention model.

The Focus: Convene a conversation around the generation gap of mentoring and understanding among the African American Community. The focus is to building around the actual issue of the generation gap.

For more information about the BeMore Campaign, contact Willie Roller III at 651.367.4575 or

The BeMore project is supported by Grant No. 2013-CY-AX-K023 awarded by the Office on Violence Against Women, U.S. Department of Justice. The opinions, findings, conclusions, and recommendations expressed in this program are those of the authors and do not necessarily reflect the views of the Department of Justice, Office on Violence Against Women.

Share this pageShare on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone